Understand why the weather moves your advertising performance.

Your ROAS drops over a weekend with no clear explanation — and you'll never know it was the rain that kept your customers indoors.

Some verticals (home, sport, food delivery, insurance) see unexplained performance swings that are really weather-driven.

Optimising bids without weather context is reacting blind — you fix the effects without understanding the causes.

Fine-grained seasonality (a warm spell in April, a cold snap in June) is invisible in historical data without weather context.

Your clients ask why results are down this weekend — and you have no quick, documented answer.

Anticipating weather-driven demand peaks is impossible without a tool connecting forecasts to advertising data.

Automatic weather × ad performance correlation

Mindy automatically correlates your weather data (temperature, rainfall, wind) with your ad metrics — ROAS, conversions, CPA. The patterns surface in seconds.

Alerts before the weather hits your campaigns

Unfavourable weather forecast for your vertical this weekend? Mindy warns you in advance so you can adjust budgets and bids before it gets expensive.

Historical weather × campaign analysis

Identify the recurring weather patterns that affect your performance. Which conditions lift or sink your ROAS over the last 6 months?

Budget planning ahead of the forecast

Based on the weather forecast, Mindy recommends proactive budget adjustments. Scale up when the weather will help, pull back when it won't.

Weather-contextualised reports for clients

Explain performance swings with clear weather context. Your clients understand why results move — and you look like the expert.

Mindy explains the weather effect in plain language

Ask in plain language: "Did last week's heatwave affect my home campaigns?" Mindy analyses and answers with the numbers.