Generative Engine Optimization

Is your brand visible in AI engines?

ChatGPT, Perplexity, Gemini and Claude are answering your prospects — without you knowing. Mindmetrics GEO measures your citability score and your competitors', in real time.

Analyze my AI visibility How it works

62%

of 18-34 year-olds use AI to research before buying

3×

more qualified traffic for brands cited in AI answers

40%

of Google queries now generate an AI answer with no click

Trusted by leading teams

The problem

Your prospects ask their questions to AI.
Are your competitors answering in your place?

The buyer's journey is changing. Before contacting sales, your prospects ask ChatGPT or Perplexity to compare solutions in their industry. If your brand isn't cited in these answers, you don't exist on their shortlist.

Most brands don't even know if they're cited — or what AIs say about them when they are.

Without GEO

You don't know if AIs cite you
Your competitors capture AI leads without you knowing
No data to adjust your content strategy
You invest in SEO/SEA without measuring AI coverage

With GEO

AI citability score updated continuously
Competitive benchmark: who is cited in your place and on what
Recommendations to improve your AI presence
AI visibility integrated into your Mindmetrics dashboards

How it works

GEO continuously monitors AI engines, scores your citability and gives you the keys to improve your presence.

Multi-engine AI monitoring

Mindmetrics GEO queries ChatGPT, Perplexity, Gemini and Claude on hundreds of strategic prompts in your industry. Every response is analyzed to detect citations: your brand, your competitors, your positioning.

Prompts monitorés

“Meilleur outil analytics publicitaire ?”

ChatGPTGeminiPerplexity

“Comparatif plateformes data advertising”

ChatGPTClaude

“Alternative à Supermetrics ?”

PerplexityGeminiClaude

Visibility score & competitive benchmark

You get an AI citability score updated continuously, compared to your main competitors. Know precisely where you stand: on which topics AIs cite you, in what context, and who's ahead.

Score citabilité IA

Mindmetrics72%

Concurrent A54%

Concurrent B38%

Évolution vs mois dernier↑ +8 pts

Actionable recommendations

GEO identifies the content gaps that explain your absence from AI responses, and suggests concrete actions: topics to cover, formats to produce, authority signals to strengthen.

Recommandations

Créer une page comparatif SA360 vs Mindmetrics

Impact Élevé

Publier un guide "analytics publicitaire B2B"

Impact Élevé

Ajouter des données structurées FAQ sur /integrations

Impact Moyen

See a GEO demo

Everything you need to dominate AI visibility

GEO isn't just another monitoring tool. It's a system for measuring and optimizing your presence in AI engines.

4 AI engines covered

ChatGPT, Perplexity, Gemini, Claude. Each engine has its own citation logic. GEO covers them all.

Custom prompt tracking

Define the strategic queries for your industry. GEO monitors them continuously and measures your AI share of voice.

Contextual citation analysis

When an AI cites you, in what context? Positive, negative, comparative? GEO analyzes the tone and positioning.

Temporal evolution

Track your score's evolution week by week. Measure the impact of your content actions on your AI visibility.

Competitive intelligence

See exactly on which prompts your competitors are cited instead of you — and why.

Integrated with Mindmetrics

The GEO score becomes a data point in your Mindmetrics dashboard. Cross-reference AI visibility with campaign performance.

Frequently asked questions about GEO

What marketing and media teams ask us first

What is GEO (Generative Engine Optimization)?

GEO is the equivalent of SEO for AI engines. Where SEO optimizes your visibility in Google, GEO optimizes your presence in answers generated by ChatGPT, Perplexity, Gemini, Claude… These tools are becoming a major entry point in the B2B buying journey. If your brand isn't cited there, your competitor is.

How does Mindmetrics GEO measure my brand's visibility?

GEO queries AI engines on a set of prompts representative of your industry (intent queries, competitive comparisons, qualification questions…). For each response, it detects whether your brand is cited, in what context, and how often. Together, this constitutes your AI citability score, updated continuously.

Which AI engines are supported?

Mindmetrics GEO currently covers ChatGPT (OpenAI), Perplexity, Gemini (Google) and Claude (Anthropic). These are the four engines that currently concentrate most AI search usage. Coverage will be extended as new players emerge.

How is GEO different from a classic monitoring tool?

A monitoring tool tells you what humans write about you (press, social media, reviews). GEO tells you what AIs answer when asked questions in your industry. It's fundamentally different: AIs don't simply reproduce what they find on the web, they construct answers from authority patterns, content freshness and trust signals specific to their training.

How can I improve my AI visibility score?

GEO identifies topics where you're not cited and provides concrete recommendations: content to produce, preferred formats (definition pages, comparisons, structured case studies), and authority signals to strengthen. It's not magic — it's strategic content targeted at what AIs consider a reliable source.

Is GEO available standalone or only with Mindmetrics?

GEO can be used as a standalone module. When activated with Mindmetrics, the AI visibility score is integrated directly into your dashboards and becomes correlatable with your campaign performance — making it an even more powerful tool for measuring the impact of your AI presence on advertising results.

Coming soon — join the waitlist

Your AI visibility starts now

Every week you wait, your competitors gain ground in AI responses. Take 20 minutes to find out where you stand — and how to change the game.

Book a GEO demo Discover Mindmetrics