Stop wasting spend
on your brand keywords

Yes. Dfense activates a negative keyword list on that keyword only, without touching the rest of the campaign. When a competitor reappears, the list is deactivated and the keyword serves again. The campaign is never paused — its history and Smart Bidding learning stay intact.

Dfense directly observes the Google SERP for each of your brand keywords. For each keyword, the system checks whether a competitor ad appears or not. The logic is simple: competitor ad visible → active competition / no competitor ad → you're the sole bidder. This observation triggers the appropriate action: activate protection when a competitor is present, or cut spend when you're alone.

Dfense focuses only on brand keywords that are actually visible in the SERP, to avoid false signals. It ignores areas with no direct impact (like remarketing) and only acts when the situation is clear. A slight latency may exist during a pause or reactivation, but this approach ensures precise actions without overly broad pauses or unnecessary activations.

When Dfense and Mindmetrics are both activated, Dfense becomes an integrated data source within the platform. Competition data, time spent as sole bidder and generated savings are automatically added to Mindmetrics analyses, and available in the AI chat. Result: a unified view of your performance, competitive pressure and actual brand protection impact.

No. Dfense only switches a negative keyword list on or off at keyword level. Bids, budgets and bidding strategies stay where your team set them.