Used by teams managing millions of euros in Facebook Ads budgets
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A complete Facebook Ads audit, not a partial one.
Mindmetrics checks 100+ control points across 6 key dimensions. Each point is sourced, documented and prioritized by impact.
Structure & settings
- Campaign / ad set / ad architecture
- Campaign objectives (ROAS, traffic, reach…)
- Bidding strategies (Cost Cap, Bid Cap, Lowest Cost)
- CBO vs ABO budget
- Network settings (Facebook, Instagram, Audience Network)
Audiences & targeting
- Custom audiences (visitors, CRM, engagements)
- Lookalike audiences (sources & sizes)
- Audience overlap and intersection
- Cross-campaign audience exclusions
- Saved audiences — freshness and size
Creatives & formats
- Creative fatigue (frequency & age)
- Format mix: image, video, carousel, collection
- Reels & Stories presence
- Text/image ratio
- Creative / landing page consistency
Pixel & tracking
- Meta Pixel active and properly configured
- Standard events configured (Purchase, AddToCart…)
- Conversions API (CAPI) enabled
- Web / CAPI event deduplication
- Meta vs GA4 consistency
Funnel & retargeting
- TOFU > MOFU > BOFU sequence
- Retargeting audiences by intent level
- Retargeting delays (1d, 7d, 30d, 90d)
- Converters exclusion
- Upsell & cross-sell configured
Performance & attribution
- Attribution window aligned with sales cycle
- Attribution model comparison
- ROAS vs target per campaign
- CPM and CTR vs industry benchmarks
- Automated rules and active alerts
3 steps, 0 spreadsheets.
Connect your Meta Ads account
2 minutesAuthentication via Meta Marketing API. Mindmetrics doesn't store your creatives — it analyzes performance data in real time. Optional: also connect GA4 for conversion reconciliation.
Mindmetrics audits automatically
2-5 minutesThe analysis covers the entire account: from campaign structure to audiences, creative fatigue, Meta pixel configuration and attribution consistency. Health score calculated on 100+ checkpoints.
Get the report and implement
InstantReport structured by priority (critical / warning / OK). Each recommendation is actionable directly from Mindmetrics or exportable as PDF for your clients.