The problem with siloed data
Every platform shows you a partial reality. The sum of partial truths doesn't make a truth.
Every platform claims to be king
Google Ads claims 60% of conversions. So does Meta. So does DV360. The total exceeds 200%.
Siloed reporting
3 different dashboards, 3 different truths, 0 consolidated view. You make partial decisions.
Misallocated budget
You underinvest in channels that 'feed' others and overinvest in those that harvest.
No view of synergies
TikTok boosts Google Ads searches by +18% — but if you don't know that, you cut TikTok.
Pick a channel. See its influence.
Click on a platform to see how it impacts all the others.
Meta Ads
Source selected
Spend
€29K
ROAS
3.1x
Conv.
189
Part budget
22%
Impact of Meta Ads on other channels
💡 Real example: If you cut Meta Ads, you lose not only its direct conversions (189) but also the estimated ripple effect on other channels. Mindmetrics quantifies this risk before every decision.
The consolidated view you never had.
No more 5 tabs open in parallel. No more "Google says X, Meta says Y". Mindmetrics reconciles all your data in a single interface — with a unified metric per channel and a view of real conversion paths.
- ✓Cross-platform normalized data (same definition of CPC, CPA, ROAS)
- ✓Multi-touch conversion paths visible
- ✓Consolidated budget with reallocation recommendations
- ✓Alerts when a synergy is threatened (e.g., TikTok under-budgeted)
What it actually changes
One single truth
All your platforms in one dashboard. Normalized and reconciled data. No more contradictions between tools.
Measured synergies
Mindmetrics detects and quantifies halo effects between channels. You know exactly which channel boosts which.
Optimal allocation
Allocation recommendations based on real contributions — not on self-reported last-click.
Full funnel view
From awareness to conversion: follow the complete journey across all your channels and touchpoints.
What our clients say
“Thanks to Mindmetrics, we manage and rationalize our clients' media investments with a precise view of performance. The tool has become so comprehensive that we chose to replace Looker.”
Quentin Lemonnier
CEO, Blinked
Frequently asked questions
How does Mindmetrics detect cross-channel influence?
Mindmetrics cross-references data from all your connected sources and analyzes temporal and audience correlations between channels. When a TikTok spend increase consistently precedes a Google branded search increase, the system detects and quantifies it. The conversational AI then lets you explore these insights in natural language.
Is this different from last-click attribution?
Yes, radically. Last-click attribution only gives credit to the last channel touched before conversion. Mindmetrics analyzes real cross-channel conversion paths and synergies between platforms, including indirect effects (a Meta click that generates a Google search 3 days later).
Which channels are supported?
Google Ads, Meta Ads, TikTok Ads, DV360, LinkedIn Ads, Bing Ads, Google Analytics 4, Amazon DSP, Search Console and 10+ more. All connections via OAuth in a few clicks, no ETL or CSV export.
Does it work for agencies managing multiple clients?
Yes. Mindmetrics is built for agencies: multi-client architecture, white-label dashboards, access management by workspace. Each client has their own unified view, the agency has a consolidated view.