We know the feeling
The truth about day-to-day Apple Search Ads
ASA data is stuck inside the Apple interface — impossible to cross with your other mobile channels without exports.
No way to compare Apple Search Ads against Google UAC or Meta App Campaigns without complex data wrangling.
ASA metrics (TTR, CR, CPT) are platform-specific and hard to put in context for non-specialist stakeholders.
Reports by match type (exact, broad, search tab) require exports and time-consuming manual processing.
No cross-channel mobile view — ASA, Google UAC and Meta App sit in silos, so the overall mix can't be optimised.
Justifying the Apple Search Ads budget against other mobile channels is hard without a clear benchmark and consolidated data.
What Mindmetrics changes
Apple Search Ads as you've never had the time to analyse it
Full ASA metrics inside Mindmetrics
TTR, CR, CPT, CPA, installs — every Apple Search Ads KPI in a clear interface. No more juggling the Apple interface for your daily analysis.
Match type analysis in one chat
Ask Mindy: "Which ASA match type has the best CPT this week?" It compares exact, broad and search tab in seconds, with a recommendation.
Apple Search Ads vs Google UAC comparison
Compare your CPAs and installs across ASA and Google UAC in one chat. Know where your mobile budget works hardest, on real data.
Underperforming ASA keyword detection
Mindy automatically identifies the ASA keywords draining budget without generating qualified installs. Fast decisions, optimised budget.
Consolidated cross-channel app acquisition reports
One report consolidating Apple Search Ads, Google UAC and Meta App Campaigns. A complete mobile picture for your stakeholders in seconds.
Mindy puts your ASA KPIs in context
TTR falling? CPA climbing? Mindy analyses your Apple Search Ads KPIs and frames them against your sector benchmarks and your own history.
SECURITY & CONFIDENTIALITY
Apple Search Ads MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
Mindy in action
Ask it any Apple Search Ads question
Real AI chat, real ASA data, real answers.
"Which ASA keywords had the best TTR and CPA this week?"
Top 5 ASA keywords — week of 23 June: (1) "budget app": 8.4% TTR, €1.20 CPA (best combination). (2) "finance management": 7.1% TTR, €1.45 CPA. (3) "expense tracking": 9.2% TTR, €1.80 CPA (excellent TTR, CPA to optimise). (4) "monthly savings": 5.8% TTR, €2.10 CPA. (5) "family budget": 6.3% TTR, €1.95 CPA. Keywords 1 and 2 are the ones to scale first.
"Compare Apple Search Ads vs Google UAC CPA last month"
App acquisition CPA comparison — June 2026: Apple Search Ads €1.62 CPA (4,280 installs, 68% activation rate) · Google UAC €0.94 CPA (7,100 installs, 41% activation rate). Google UAC is cheaper per install, but ASA brings users who are 66% more active. Cost per activated user: ASA €2.38 vs Google UAC €2.29 — near parity. On 30-day LTV, ASA performs better (+22%). An optimal complementary stack.
"My ASA conversion rate dropped 12% this week. Is it a match type issue?"
ASA CR drop of -12%: (1) Broad match: the main fall (-18% CR) — poor-quality queries detected, 23 off-target terms to exclude. (2) Exact match: stable (-2% CR — normal). (3) Search Tab: a slight dip (-7% CR) from a new competitor on your positioning. Top priority: add 23 negative keywords on Broad and raise bids on Exact to make up the lost volume.
Multi-source
Apple Search Ads doesn't work in isolation
Cross ASA with your other mobile channels to reveal your app's real cost of acquisition.
Apple Search Ads × Google Ads
Compare Apple Search Ads and Google UAC on your app acquisition KPIs. CPA, installs, conversion rate — know where to put your mobile budget.
Apple Search Ads × Meta Ads
ASA captures app search intent, Meta drives discovery. Analyse how your two mobile acquisition channels complement each other.
Apple Search Ads × GA4
Measure the impact of ASA installs on in-app behaviour and conversions. Cross mobile acquisition with analytics to optimise your LTV.
Ready to unify your mobile app acquisition?
Connect Apple Search Ads in 2 minutes. Analyse your keywords and match types and compare against Google UAC and Meta with Mindy. A complete mobile picture, starting today.
7-day trial · Data hosted in the EU · GDPR