We know the feeling
The truth about day-to-day Microsoft Advertising
The Microsoft Ads interface is separate from Google Ads — two dashboards, two logics, twice the time to manage both.
No way to compare Google vs Bing Search without manual exports and time-consuming pivot tables.
LinkedIn Profile Targeting audiences on Bing are complex to analyse without a dedicated tool.
Campaigns imported from Google Ads perform differently on Bing, and you can't tell exactly why.
Bing's B2B potential (decision-maker audience, LinkedIn targeting) is hard to prove without consolidated data.
Microsoft Ads reporting is less sophisticated than Google Ads — it's missing dimensions and insights you're used to having.
What Mindmetrics changes
Microsoft Advertising as you've never had the time to analyse it
Google Ads vs Microsoft Ads in a single chat
Ask Mindy: "Compare Google Ads vs Microsoft Ads CPC on my brand keywords." It builds the comparison table in seconds, with no export.
LinkedIn Profile Targeting on Bing, analysed
Analyse your LinkedIn Profile Targeting audiences on Microsoft Ads in plain language. Know which B2B targets on Bing deliver the best ROI.
Keywords that beat Google on Bing
Mindy automatically identifies the keywords where Bing outperforms Google. Opportunities invisible to the naked eye, surfaced in one chat.
Unified cross-Search reports
One report consolidating Google Ads, Microsoft Ads and Search Console. Your full Search picture, without juggling 3 interfaces.
Mindy explains the performance gaps
Different CPA between Google and Bing on the same keywords? Mindy analyses the likely causes: audience, bidding, ad quality, seasonality.
Spotting Bing's B2B opportunities
Find the B2B segments where Bing is competitive against Google. LinkedIn Profile Targeting, decision-maker audiences — Microsoft Ads' underused potential.
SECURITY & CONFIDENTIALITY
Microsoft Advertising MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
How it works
Up and running in under an hour
Connect Microsoft Advertising and your other sources in 30 minutes
A secure OAuth authentication and your data starts flowing immediately. More than 30 sources available straight from the interface.
See everything in one unified dashboard
All your advertising data in a single place. Compare, cross-reference, filter — without juggling interfaces.
AI analyses your data and catches the anomalies
Mindy watches your campaigns 24/7, spots anomalies in real time and answers any question you have in seconds.
They trust Mindmetrics
What they say
“The ultimate tool for turning data into decisions. Mindmetrics centralises all our marketing platforms and lets us interact directly with our numbers. It delivers actionable insights while saving us time.”
Catherine A.
Head of PPC · Kelkoogroup
“Mindmetrics lets us automate complex reports that are impossible to build in the native interfaces, and automate the time-consuming analysis that agencies depend on.”
Pierre K.
COO · iProspect
Data hosted in Europe
EU infrastructure · GDPR
Dedicated private instance
Complete data isolation
99.9% uptime
Guaranteed SLA
FAQ
Frequently asked questions
Product proof
Your Microsoft Ads dashboard, the Mindmetrics way
All your Microsoft Ads data in one view, analysed by Mindy in real time.
Real Mindmetrics interface · Live Microsoft Ads data · Mindy AI built in
Mindy in action
Ask it any Microsoft Advertising question
Real AI chat, real Microsoft Ads data, real answers.
"Compare my Google Ads vs Microsoft Ads CPC on my brand keywords"
Brand CPC comparison — June 2026: Google Ads average CPC €1.82 (6.4 ROAS) · Microsoft Ads average CPC €0.94 (7.1 ROAS). Microsoft Ads is 48% cheaper on your brand keywords with a better ROAS. Your competitors are less aggressive on Bing. Recommendation: raise the Microsoft Ads brand budget by 30% — a low-risk opportunity.
"Which LinkedIn Profile Targeting audience performs best on Bing?"
LinkedIn Profile Targeting audiences — Microsoft Ads, June 2026: (1) IT Directors — Finance sector: €67 CPA, 4.8% conv. rate (best audience). (2) Marketing Managers — SMBs: €84 CPA, 3.9% conv. rate. (3) CEOs/MDs — Industry sector: €112 CPA, 2.1% conv. rate (low volume, high quality). The Finance IT audience is underused — worth scaling.
"My Bing CPA rose 20% this month, where's it coming from?"
Microsoft Ads CPA increase of +20% — June vs May 2026: (1) Quality Score down on 8 campaigns — ad copy needs rewriting. (2) A new competitor on 3 brand ad groups — bids up 35%. (3) Landing page conversion rate down (-12%) — worth checking on the site side. Priority: rework the ads with a Quality Score below 5 to recover performance without raising bids.
Multi-source
Microsoft Advertising doesn't work in isolation
Cross Microsoft Ads with Google Ads and LinkedIn for a complete B2B Search picture.
Microsoft Ads × Google Ads
Compare your CPC, CPA and conversion rate across Google and Bing on the same keywords. Optimise your Search mix with real data.
Microsoft Ads × LinkedIn Ads
The ultimate B2B pairing: LinkedIn Profile Targeting on Bing plus native LinkedIn campaigns. Compare and optimise your cross-channel B2B acquisition.
Microsoft Ads × GA4
Measure Bing's real impact on your on-site funnel. Cross Microsoft Ads data with user behaviour in GA4.
Ready to analyse Microsoft Advertising differently?
Connect your Microsoft Advertising account in 2 minutes. First insight with Mindy right after.
7-day trial · Data hosted in the EU · GDPR · Cancel any time