We know the feeling
The truth about day-to-day Google Ads
You spend 2 hours a week exporting Google Ads reports into Excel just to keep them up to date.
Your custom conversions live in Google Ads, your sessions in GA4 — reconciling them is a contact sport.
Custom dimensions and metrics never show up in the right dashboard at the right moment.
Your boss wants the numbers now — and you need 30 minutes to pull them together.
Performance Max swallows your budget but you can't tell exactly where it goes.
Changing a segmentation in the Google Ads interface takes time — and the result is never clear.
What Mindmetrics changes
Google Ads as you've never had the time to analyse it
Mindy: your Google Ads analyst, 24/7
Ask any question in plain language: "What's my CPA by campaign type this month?" Mindy answers in seconds with the real data from your account.
Custom conversions built in
Every custom Google Ads conversion (forms, calls, purchases, custom events) is available directly in Mindmetrics. No extra configuration.
Custom dimensions and metrics
Your custom dimensions, imported metrics and custom segments — all exposed in the interface and queryable through the AI chat.
Fast decisions, no prep work
No export, no pivot table. Open Mindmetrics, ask your question, get your answer. Time spent preparing slides drops from 2 hours to 10 minutes.
Performance Max, broken open
PMax a black box? Not with Mindmetrics. Analyse by asset group, conversion type and segmentation — as far as your data allows.
Cross-channel analysis: Google Ads and beyond
Cross Google Ads with GA4, Meta Ads, DV360 or SA360 in a single chat. Compare, reconcile, decide — without switching tools.
Product proof
Your Google Ads dashboard, the Mindmetrics way
All your Google Ads data in one view, analysed by Mindy in real time.
Real Mindmetrics interface · Live Google Ads data · Mindy AI built in
Mindy in action
Ask it anything
Real AI chat, real Google Ads data, real answers.
"What's my average CPA per campaign over the last 30 days, best to worst?"
Here's your CPA by campaign over 30 days: Brand Search €4.20 · Shopping €8.90 · Display Retargeting €12.40 · PMax Prospecting €18.70 · Generic Search €24.10. Brand Search is 5× more efficient than Generic Search.
"My 'qualified_lead' custom conversions dropped this week. Where's it coming from?"
34% drop detected on 'qualified_lead' since Monday. Generic Search CPC rose +18% → CTR down → less qualified traffic. Conversion rates by landing page are stable.
"Compare my Google Ads vs Meta Ads ROAS over the last quarter"
Q2 2026: Google Ads ROAS 4.2× (€42k budget) · Meta Ads ROAS 3.1× (€28k budget). Google is more efficient on Search, Meta outperforms on video retargeting (+2.1× vs Search retargeting).
How it works
Up and running in under an hour
Connect Google Ads and your other sources in 30 minutes
A secure OAuth authentication and your data starts flowing immediately. More than 30 sources available straight from the interface.
See everything in one unified dashboard
All your advertising data in a single place. Compare, cross-reference, filter — without juggling interfaces.
AI analyses your data and catches the anomalies
Mindy watches your campaigns 24/7, spots anomalies in real time and answers any question you have in seconds.
SECURITY & CONFIDENTIALITY
Google Ads MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
They trust Mindmetrics
What they say
“A real time-saver! My teams now spend far less time structuring and analysing their reporting data. Unifying data across platforms and the AI insights are genuine game changers.”
Claire G.
Head of SEA · Blinked
“Mindmetrics lets us automate complex reports that are impossible to build in the native interfaces, and automate the time-consuming analysis that agencies depend on.”
Pierre K.
COO · iProspect
Data hosted in Europe
EU infrastructure · GDPR
Dedicated private instance
Complete data isolation
99.9% uptime
Guaranteed SLA
FAQ
Frequently asked questions
Multi-source
Google Ads doesn't work in isolation
Cross Google Ads with your other sources for insights you can't get anywhere else.
Google Ads × GA4
Cross Google Ads costs with GA4 sessions for a genuine multi-touch ROAS. No more duplicate conversions.
Google Ads × Meta Ads
Compare your Search vs Social CPA in a single chat. Arbitrate budget between Google and Meta in seconds.
Google Ads × DV360
Reconcile your Search and programmatic Display campaigns in one unified view. No more double reporting.
All Mindmetrics sources
Ready to analyse Google Ads differently?
Connect your Google Ads account in 2 minutes. Put your first question to Mindy. Get your first insight.
7-day trial · Data hosted in the EU · GDPR · Cancel any time