We know the feeling
The truth about day-to-day Pinterest Ads
Pinterest Ads performs well but nobody really knows why, or which Pins are responsible.
Pinterest data sits in a separate interface — impossible to compare against Meta or Google Ads.
Your Pinterest engagement rate swings wildly by visual, but you can't tell exactly what to optimise.
Justifying the Pinterest budget to your leadership without clear reporting is a difficult conversation.
Pinterest audiences (interests, actions, lookalike) are hard to analyse and compare quickly.
Pinterest's impact on the purchase funnel (discovery → intent → conversion) stays fuzzy without a dedicated tool.
What Mindmetrics changes
Pinterest Ads as you've never had the time to analyse it
A complete view of your promoted Pins
Analyse every Pin by CPM, CTR, CPC and conversions at a glance. Spot in seconds which Pins deserve more budget.
Pinterest audiences in plain language
Ask Mindy: "Which Pinterest audience has the best CPA this month?" It compares interests, behaviours and lookalikes in seconds.
Pinterest × Meta: visuals and audiences compared
Compare your Pinterest and Meta Ads performance on the same kinds of visual. Finally know which platform converts your images best.
The Pins that convert best in your vertical
Automatically identify which Pins and which formats (Standard, Video, Shopping, Carousel) perform best for your vertical and your goals.
Awareness → conversion funnel tracking via GA4
Cross your Pinterest data with GA4 to see the real funnel impact. Measure Pinterest's contribution at every stage of the journey.
Pinterest reports that justify the budget
Generate clear, convincing Pinterest reports in seconds. No more hand-built decks to defend your Pinterest budget.
Product proof
Your Pinterest Ads dashboard, the Mindmetrics way
All your Pinterest Ads data in one view, analysed by Mindy in real time.
Real Mindmetrics interface · Live Pinterest Ads data · Mindy AI built in
Mindy in action
Ask it any Pinterest Ads question
Real AI chat, real Pinterest Ads data, real answers.
"Which 5 Pins have the best conversion rate this month on the Fashion Collection campaign?"
Top 5 Pins — Fashion Collection campaign, June 2026: Pin_Red_Summer_Dress 4.8% conv. · Pin_Womens_Business_Outfit 4.2% · Pin_Casual_Green_Look 3.9% · Pin_Summer_Accessories 3.4% · Pin_Mini_Collection 3.1%. Pin_Red_Summer_Dress alone drives 58% of conversions — worth duplicating and testing on other audiences.
"Compare my Pinterest vs Meta Ads performance on the Fashion Interests 25-44 audience"
Fashion 25-44 audience — June 2026: Pinterest €5.20 CPM, 1.8% CTR, €19.40 CPA · Meta Ads €8.70 CPM, 2.1% CTR, €14.20 CPA. Meta converts more efficiently (-27% CPA), but Pinterest shows a 3× higher organic engagement rate post-click. Favour Pinterest for awareness, Meta for direct conversion.
"My Pinterest CPC rose 25% this week. Is that seasonality or an audience problem?"
A +25% CPC increase confirmed since Monday. Analysis: (1) Partly seasonal — June historically runs +8-12%. (2) Main factor: the Home Décor Interests audience is saturated (+38% CPM, frequency at 4.2). (3) The Lookalike 2% audience is stable — worth pushing as a replacement. Recommendation: widen the audience, or pause and wait for natural rotation.
SECURITY & CONFIDENTIALITY
Pinterest Ads MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
How it works
Up and running in under an hour
Connect Pinterest Ads and your other sources in 30 minutes
A secure OAuth authentication and your data starts flowing immediately. More than 30 sources available straight from the interface.
See everything in one unified dashboard
All your advertising data in a single place. Compare, cross-reference, filter — without juggling interfaces.
AI analyses your data and catches the anomalies
Mindy watches your campaigns 24/7, spots anomalies in real time and answers any question you have in seconds.
They trust Mindmetrics
What they say
“A real time-saver! My teams now spend far less time structuring and analysing their reporting data. Unifying data across platforms and the AI insights are genuine game changers.”
Claire G.
Head of SEA · Blinked
“We manage three brands, each with its own performance indicators. Mindmetrics let us set up bespoke dashboards to track our branding and conversion performance in real time, along with our budgets across all the media platforms that matter.”
Bingyue S.
Digital Traffic Manager · Cofel
Data hosted in Europe
EU infrastructure · GDPR
Dedicated private instance
Complete data isolation
99.9% uptime
Guaranteed SLA
FAQ
Frequently asked questions
Multi-source
Pinterest Ads doesn't work in isolation
Cross Pinterest with your other channels to reveal its real value in your media mix.
Pinterest × Meta Ads
Compare your Pinterest and Instagram visuals on the same audiences. Find out where the same image performs best.
Pinterest × GA4
Measure Pinterest's real impact on your site traffic and conversions. See exactly what role Pinterest plays in your funnel.
Pinterest × Google Ads
Pinterest creates discovery, Google Ads captures intent. Analyse how the two complement each other in your mix.
All Mindmetrics sources
Ready to analyse Pinterest Ads differently?
Connect your Pinterest account in 2 minutes. First insight with Mindy right after.
7-day trial · Data hosted in the EU · GDPR · Cancel any time