We know the feeling
The truth about day-to-day TikTok Ads
Your TikTok Ads data sits in an interface separate from every other source — impossible to compare.
Working out whether TikTok beats Meta on the same video creative takes 2 exports and Excel.
TikTok Ads Manager is fine for creating campaigns, not for analysing performance in any depth.
Your TikTok CPM is different every week — is that normal or is something wrong? You spend 30 minutes looking for the answer.
TikTok audiences (interests, lookalike, custom) are hard to compare against each other quickly.
Justifying the TikTok budget to your leadership means a hand-built report every week.
What Mindmetrics changes
TikTok Ads as you've never had the time to analyse it
TikTok in the same interface as every other channel
TikTok Ads side by side with Meta Ads, Google Ads and DV360 — at last. One interface for every channel, without switching tools or tabs.
Video creative analysis: VTR, CPM, CTR, conversions
Ask Mindy: "Which video creative has the best VTR this week?" It ranks every TikTok creative by performance in seconds.
TikTok vs Meta: the real creative comparison
Compare your TikTok and Meta Ads performance on the same kinds of video creative. Finally know where to put your video budget.
Audience tracking with no export
Analyse your TikTok audiences — interests, lookalike, custom — directly in the chat. Compare their performance without ever exporting a file.
Catch creatives before they burn out
Mindy spots TikTok creatives whose performance is sliding, ahead of the sharp drop. Act before your CPM spikes.
TikTok reports shareable in seconds
Generate a clear, readable TikTok Ads report in seconds to justify the budget to your leadership.
Product proof
Your TikTok Ads dashboard, the Mindmetrics way
All your TikTok Ads data in one view, analysed by Mindy in real time.
Real Mindmetrics interface · Live TikTok Ads data · Mindy AI built in
Mindy in action
Ask it any TikTok Ads question
Real AI chat, real TikTok Ads data, real answers.
"Which TikTok video creative performed best this week on VTR and CPA?"
This week on TikTok Ads: Creative_UGC_Testimonial_15sec wins on VTR (72%) AND on CPA (€8.40). Creative_Product_30sec has a decent VTR (61%) but twice the CPA (€16.20). Creative_Animation_6sec shows a weak VTR (38%) — worth pausing.
"Compare my TikTok vs Meta Ads CPM over the last 14 days"
Last 14 days: TikTok Ads average CPM €6.80 · Meta Ads average CPM €9.40. TikTok is 28% cheaper on CPM. But Meta shows a 1.8× higher CTR (1.2% vs 0.67%). On final CPA: Meta €11.20 vs TikTok €14.60. Meta remains more efficient at converting over this period.
"My TikTok conversions dropped 20% this week. Where's it coming from?"
A -20% drop in TikTok conversions confirmed since Monday. Three factors: (1) Creative_Product_Winter was automatically promoted — 0.31% CTR vs 0.89% for Creative_UGC. (2) The Lookalike 1% audience is saturated, CPM +35% over 7 days. (3) The /tiktok-promo landing page has a 78% mobile bounce rate (vs 51% last week). Priority: push Creative_UGC back up and check the mobile LP.
SECURITY & CONFIDENTIALITY
TikTok Ads MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
How it works
Up and running in under an hour
Connect TikTok Ads and your other sources in 30 minutes
A secure OAuth authentication and your data starts flowing immediately. More than 30 sources available straight from the interface.
See everything in one unified dashboard
All your advertising data in a single place. Compare, cross-reference, filter — without juggling interfaces.
AI analyses your data and catches the anomalies
Mindy watches your campaigns 24/7, spots anomalies in real time and answers any question you have in seconds.
They trust Mindmetrics
What they say
“The ultimate tool for turning data into decisions. Mindmetrics centralises all our marketing platforms and lets us interact directly with our numbers. It delivers actionable insights while saving us time.”
Catherine A.
Head of PPC · Kelkoogroup
“Mindmetrics is a key partner that has made us more precise. It's a tool that combines reliability and simplicity to turn our data into real decision-making levers.”
Robin S.
Head of Delivery · PumpUp
Data hosted in Europe
EU infrastructure · GDPR
Dedicated private instance
Complete data isolation
99.9% uptime
Guaranteed SLA
FAQ
Frequently asked questions
Multi-source
TikTok Ads doesn't work in isolation
Cross TikTok with your other channels for insights you can't get anywhere else.
TikTok × Meta Ads
The ultimate video creative face-off. Compare your TikTok and Instagram Reels performance to know where to put your video budget.
TikTok × Google Ads
See how your TikTok awareness feeds your Google Search volumes. A cross-channel insight you've never had.
TikTok × GA4
Measure the real traffic TikTok drives to your site through GA4. Compare it with Meta and Search for a genuine media mix.
All Mindmetrics sources
Ready to analyse TikTok Ads differently?
Connect your TikTok Ads account in 2 minutes. First insight with Mindy right after.
7-day trial · Data hosted in the EU · GDPR · Cancel any time