We know the feeling
The truth about day-to-day Amazon DSP
Amazon DSP reports are only available as CSV downloads — no way to analyse in real time without manual work.
No way to compare Amazon DSP and DV360 without cross-exports — two DSPs, two worlds, no unified view.
Amazon audiences (in-market, lifestyle, remarketing) are hard to analyse and compare without a dedicated tool.
No cross-channel view: Amazon DSP lives in its own bubble, disconnected from your other display and programmatic campaigns.
Amazon DSP's own KPIs (DPVR, ATCR, NTB) are poorly understood and hard to put in context for your stakeholders.
A consolidated Amazon DSP report takes half a day minimum — exports, reprocessing, formatting, sending. Too long.
What Mindmetrics changes
Amazon DSP as you've never had the time to analyse it
Full Amazon DSP metrics in a clear interface
DPVR, ATCR, purchase rate, NTB — every Amazon DSP KPI in a clear, accessible interface. No more CSV exports just to get a readable view.
Amazon audiences in plain language
Ask Mindy: "Which Amazon in-market audiences have the best purchase rate?" It analyses lifestyle, remarketing and in-market in seconds.
Amazon DSP vs DV360 comparison
Compare CPM, audiences and performance across Amazon DSP and DV360 in one chat. Optimise your programmatic mix with real data.
Mindy explains Amazon's specific KPIs
DPVR too low? ATCR falling? Mindy explains every Amazon DSP metric in plain language and proposes concrete optimisation moves.
Shareable reports with no export
Generate complete Amazon DSP reports for your clients or your team in seconds. No more CSVs and half-days lost to reporting.
Underperforming line item detection
Mindy automatically identifies the line items draining budget without performance. Fast decisions, optimised budget.
SECURITY & CONFIDENTIALITY
Amazon DSP MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
Mindy in action
Ask it any Amazon DSP question
Real AI chat, real Amazon DSP data, real answers.
"Which Amazon audiences have the best purchase rate this month?"
Top Amazon DSP audiences by purchase rate — June 2026: (1) In-market Electronics: 3.8% purchase rate, 4.2 ROAS (best audience). (2) Lifestyle Sport & Outdoor: 3.1% purchase rate, 3.7 ROAS. (3) Abandoned cart remarketing 7d: 6.2% purchase rate, 8.1 ROAS (limited volume but highly effective). Recommendation: double the cart remarketing budget — highest ROI with headroom left.
"Compare Amazon DSP vs DV360 CPM over the last 30 days"
CPM comparison — June 2026: Amazon DSP average CPM €6.40 (premium e-commerce audiences, 2.8% purchase rate) · DV360 average CPM €3.20 (broader reach, 0.9% purchase rate). Amazon DSP is 2× more expensive on CPM but 3× more effective at converting. CPM per purchase: Amazon €228 vs DV360 €356. In your e-commerce vertical, Amazon DSP is more profitable despite the higher CPM.
"My DPVR dropped 18% this week, where's it coming from?"
DPVR drop of -18% — week of 23 June: (1) In-market Home audiences saturated — frequency at 4.8, above the optimal threshold of 3. (2) Three new competitors detected on the same audience segments — bids up 25%. (3) Creatives not refreshed in 45 days — engagement rate down (-22%). Priority: urgent creative rotation plus a frequency cap of 3 on the saturated audiences.
Multi-source
Amazon DSP doesn't work in isolation
Cross Amazon DSP with your other programmatic channels to reveal your real display ROI.
Amazon DSP × DV360
Compare your Amazon and Google programmatic in one view. CPM, audiences, performance — the cross-DSP benchmark in seconds.
Amazon DSP × Google Ads
Amazon captures purchase intent, Google Search captures demand. Analyse how they complement each other and optimise your acquisition mix.
Amazon DSP × GA4
Cross Amazon audiences with on-site behaviour in GA4. Measure the real impact of Amazon DSP campaigns on your e-commerce funnel.
Ready to master Amazon DSP without Excel?
Connect Amazon DSP in 2 minutes. Analyse your audiences and KPIs and compare against DV360 or Google Ads with Mindy. No more half-days lost to reporting.
7-day trial · Data hosted in the EU · GDPR