We know the feeling
The truth about day-to-day Awin and affiliation
Awin data sits in an interface separate from your other channels — no consolidated view without exports.
Massive CSV exports that resist analysis — hundreds of publishers, thousands of transactions, no clear insight.
No way to compare affiliate CPA against paid search CPA without data wrangling and hours of manual work.
Publisher performance is buried in unreadable tables — identifying your best and worst takes far too long.
Cannibalisation between affiliation and paid search (brand especially) stays unanswered without a cross-channel tool.
Commission reports for clients are time-consuming — extract, process, format, send. Every month. Always.
What Mindmetrics changes
Awin as you've never had the time to analyse it
A complete view of publisher performance
Commissions, conversions and ROAS by publisher in a clear interface. Identify your best and worst performers in seconds, with no Awin export.
Affiliate CPA vs paid channels in real time
Ask Mindy: "Compare Awin vs Google Ads CPA this month." It analyses and compares in seconds, with a recommendation on the mix.
Affiliation vs paid search cannibalisation analysis
Mindy detects when your affiliates generate conversions that would have happened organically or through paid brand. Save on your commissions.
Top and underperforming publishers, identified
Automatic ranking of your publishers by ROAS, conversion rate and volume. Know where to concentrate your publisher relationship efforts.
Affiliate reports consolidated with your other sources
One report consolidating Awin with Google Ads, Meta and GA4. A complete acquisition picture for your clients in seconds.
Mindy answers questions about your Awin programme
Validation rate falling? A suspicious publisher? Commissions spiking? Ask in plain language; Mindy analyses and answers with actionable insight.
SECURITY & CONFIDENTIALITY
Awin MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
Mindy in action
Ask it anything about your Awin programme
Real AI chat, real Awin data, real answers.
"Which 5 Awin publishers have the best ROAS this month?"
Top 5 Awin publishers by ROAS — June 2026: (1) Cashback Nation: 6.8 ROAS, €2,840 commissions (top volume). (2) TechCompare.fr: 9.2 ROAS, €1,120 commissions (best ROAS). (3) PromoCode Hub: 5.4 ROAS, €3,200 commissions (high volume, ROAS to improve). (4) ReviewBlog Beauty: 7.1 ROAS, €890 commissions. (5) Deal Alert: 6.2 ROAS, €1,450 commissions. TechCompare.fr has the best ROAS — worth scaling with a larger commission budget.
"Is my affiliate programme cannibalising my Google Ads brand campaigns?"
Affiliation vs paid brand cannibalisation — June 2026: 23% of Awin conversions sit on direct brand queries. Detail: 8 publishers detected cookie stuffing on your brand terms (last interaction). Estimated impact: €4,200 in commissions paid on conversions that were organic or brand search. Recommendation: deactivate those 8 publishers or move them to a first-click model. Potential saving: €50,000/year.
"My affiliate conversion rate dropped 8% this week. What's causing it?"
Awin conversion rate drop of -8% — week of 23 June: (1) Publisher Promos24.fr: validation rate down sharply (-31%) — a broken link detected on your main landing page. (2) Coupon category: fewer active codes this week (-40%) following the end of your promotion. (3) Three new publishers with no track record have a very low conversion rate (1.2%) and are dragging the average down. Actions: fix the link, relaunch promo codes, exclude the weak publishers.
Multi-source
Awin doesn't work in isolation
Cross your affiliate programme with your paid channels to reveal both the synergies and the cannibalisation.
Awin × Google Ads
Spot cannibalisation between your affiliates and your Google Ads brand campaigns. Save budget and find the genuine complementarities.
Awin × GA4
Measure affiliation's real impact on your funnel. Cross Awin conversions with on-site behaviour in GA4.
Awin × Meta Ads
Compare affiliate CPA against Meta Ads CPA on the same audiences. Optimise your acquisition mix with a complete cross-channel view.
Ready to master your Awin affiliate programme?
Connect Awin in 2 minutes. Analyse your publishers, spot cannibalisation and compare against your paid channels with Mindy.
7-day trial · Data hosted in the EU · GDPR