What makes Pinterest reporting so specific
Pinterest plays by its own rules — your classic tools don't know them
Pinterest-specific metrics (saves, close-ups, outbound clicks) missing from classic dashboards that don't know what to do with them or how to read them.
A long conversion funnel — on Pinterest, a campaign's results often show up 2 to 4 weeks after delivery. Cutting too early means throwing money away.
Pinterest Ads Manager lacks the granularity to analyse by placement (Browse vs Search vs Related Pins) — even though performance gaps between placements are enormous.
No way to cross-reference Pinterest with your other e-commerce channels without a tedious manual export — no native tool compares Pinterest × Meta × Google Shopping.
What Mindmetrics brings to Pinterest reporting
Pinterest metrics finally comparable to the rest of your stack
Saves / close-ups / outbound clicks / ROAS analysis per pin
Track every native Pinterest metric by campaign and by pin. Identify the content with a high save rate — a signal of future purchase intent — and the pins that convert into real traffic.
Long-funnel tracking: 30-day click / 30-day engagement attribution
Mindy analyses your Pinterest conversions on a long attribution window. Don't decide on 7 days for a channel that converts in 21 — the 30-day engagement view shows true performance.
Pinterest Ads × Meta Ads × Google Shopping comparison
Reconcile your e-commerce channels in a single chat. Compare ROAS and CPA while accounting for the funnel differences between Pinterest (inspiration) and Meta/Google (direct intent).
Placement analysis (Browse, Search, Related Pins)
Break your Pinterest performance down by placement. Browse targets discovery, Search targets intent, Related Pins targets context — each placement deserves its own benchmark and budget.
Pinterest e-commerce reports with catalogue metrics
For e-commerce teams with a Pinterest catalogue, Mindy analyses performance by product and by category. Identify your Pinterest bestsellers and tune your catalogue accordingly.
Pinterest report sharing without Ads Manager access
Generate Pinterest Ads reports shareable in one click. Saves, close-ups, ROAS and top pins — your e-commerce clients get the insights that matter without navigating Ads Manager.
Mindy in action
The real questions in Pinterest e-commerce reporting
Saves, long funnel, ROAS — answers built for Pinterest.
"Which pins have the best save-to-impression ratio this month?"
Top pins by save rate this month — "Summer Floral Dress": 4.2% save rate (🏆) · "Bohemian Home Collection": 3.8% · "Living Room Styling Guide": 3.1% · "Fashion Sale": 0.9% (🔴 weak). Lifestyle inspiration content is saved 4× more than direct promotional pins. Recommendation: create three variations of the Floral Dress.
"My Pinterest ROAS is 1.8× — is that weak or fine for my sector?"
For home and décor on Pinterest, average ROAS on 30-day attribution runs 2.1–3.2×. Your 1.8× is below that. Analysis: your attribution window is set to 1-day click only. Switching to 30-day click + 30-day engagement recalculates your ROAS to 2.6× — right in range. Your view-through conversions are being undercounted.
"Compare my Pinterest performance vs Meta Ads Shopping this quarter"
Q2 Shopping comparison — Pinterest: 2.6× ROAS / €18 CPA / 340 conversions · Meta Shopping: 3.4× ROAS / €14 CPA / 890 conversions. Meta converts better short term. The nuance: Pinterest generates 3× more saves (future intent) and your Pinterest customer return rate is 12% higher. Recommendation: keep Pinterest for long-term acquisition, Meta for immediate retargeting.
Go further with Pinterest Ads
Integration, available metrics and cross-platform reporting.
Cross-platform reporting
FAQ
Frequently asked questions about Pinterest Ads reporting
How do I create an automated Pinterest Ads report?
Connect Pinterest Ads to Mindmetrics and query your data directly through Mindy. Get saves, close-ups, outbound clicks and ROAS by campaign without going through Pinterest Ads Manager exports.
Which KPIs should I track in a Pinterest Ads report?
The essential KPIs in a Pinterest Ads report are save rate (a strong intent signal), close-up rate, outbound clicks, ROAS, CPM and cost per result. Mindy analyses them all by campaign, ad group and individual pin.
How do I analyse a Pinterest Ads campaign's performance?
Pinterest Ads analysis has to account for the platform's long funnel. A save today can become a conversion in 30 days. Mindmetrics analyses performance on a 30-day click / 30-day engagement attribution window for a faithful picture of your Pinterest return.
How do I measure ROAS on Pinterest Ads?
Pinterest ROAS depends on the Pinterest tag and your attribution window (30-day click / 30-day engagement by default). Mindy calculates ROAS by campaign and by pin, factoring in Pinterest's typical conversion lag so your performance isn't understated.
What's the difference between impressions and saves on Pinterest Ads?
Impressions measure visibility; saves measure intent. A Pinterest save means the user pinned your content to a board — a strong signal of future purchase. Mindy tracks the save-to-impression ratio per pin to surface your highest-potential content.
How do I export Pinterest Ads Manager data?
With Mindmetrics, exporting from Pinterest Ads Manager becomes unnecessary. Your Pinterest data syncs automatically and is queryable in real time through the AI chat — saves, close-ups, ROAS and everything else, with no CSVs and no manual work.
How do I compare Pinterest Ads and Meta Ads in a dashboard?
Mindy natively cross-references Pinterest and Meta Ads in a single chat. Ask "compare my Pinterest vs Meta Ads Shopping ROAS over 90 days" and get a comparison table that accounts for the funnel and attribution differences between the two platforms.
Why is my Pinterest CPM different from other platforms?
Pinterest CPM varies with seasonality (very pronounced: a Q4 peak for décor, fashion and food), format (Shopping Ads vs Standard Pins) and competition in your category. Mindy contextualises your CPM and identifies the most efficient periods and formats.
How do I build a Pinterest Ads report for an e-commerce client?
Mindmetrics generates Pinterest Ads reports shareable in one click and tailored to e-commerce. Your client sees saves, outbound clicks, ROAS and top pins without accessing Ads Manager — with an optional comparison against Meta Ads Shopping.
How do I interpret the engagement rate on Pinterest Ads?
Pinterest engagement rate covers saves, close-ups and clicks. An engagement rate above 1% is considered good for Promoted Pins. Mindy breaks engagement down by action type to separate strong intent (saves) from passing curiosity (close-ups) and guide your creative decisions.
Ready to really understand your Pinterest campaigns?
Connect Pinterest Ads, analyse saves and ROAS with Mindy, compare against Meta Shopping in seconds.
Get started with Mindmetrics7-day trial · Data hosted in the EU · GDPR