The reality of programmatic reporting
Why reporting on DV360 is a data engineer's job
Looker Studio in full data-engineer mode required for every DV360 report — hours of configuration for each new view or new client.
Huge CSV exports you have to stitch together by hand to get a global view — insertion orders, line items and creatives in separate files.
Viewability and brand safety are tracked in separate tools — no way to get a consolidated view without complex manipulation.
Data that arrives out of sync — native real-time programmatic is a myth. You make decisions on yesterday's numbers.
What Mindmetrics changes for programmatic
DV360 finally queryable, no technical setup
Impressions / viewability / CPM / frequency analysis per line item
Track the four pillars of programmatic by line item, format and placement. Instantly spot the line items dragging down your viewability or blowing up your CPM.
Brand safety and delivery context queryable in chat
Ask "what kinds of sites were my impressions served on?" and get an immediate answer. Brand safety is no longer a separate report to compile.
DV360 × Search Ads 360 × Google Ads cross-reference
Reconcile programmatic display, search intent and paid search in a single chat. Compare ROAS and volumes without juggling three different interfaces.
Programmatic reporting shareable without console access
Share a DV360 report by link in one click. Your clients see the metrics that matter — impressions, viewability, CPM — without opening the DV360 console.
Reach vs frequency analysis by audience segment
Understand how your reach is distributed and how exposure breaks down by audience segment. Spot the over-exposed segments and the ones lacking the repetition your awareness goals need.
Display vs programmatic video performance comparison
Analyse your programmatic display and video formats separately. Compare CPM, viewability and completion rate to arbitrate your format mix in seconds.
Mindy in action
Programmatic, finally queryable
Concrete questions about your DV360 campaigns, immediate answers.
"What's my average viewability rate by format over the last 30 days?"
Viewability over 30 days by format — Display Standard: 68% (⚠️ below benchmark) · Display Large: 74% (OK) · Video In-Stream: 82% (✅ good) · Rich Media: 61% (🔴 critical). Industry benchmark: 70% display / 80% video. Display Standard needs a placement review.
"Which line items exceeded the target frequency of 5 this week?"
3 line items over frequency this week — LI_Retargeting_Desktop: 8.2× (🔴 +64%) · LI_Prospecting_Fashion: 6.1× (⚠️ +22%) · LI_Brand_Awareness_Video: 5.4× (⚠️ +8%). Recommendation: cap LI_Retargeting_Desktop at 5 and widen its target audience.
"Compare my display vs programmatic video CPMs for Q2"
Q2 — Average display CPM: €2.80 (4.2M reach) · Programmatic video CPM: €8.40 (1.1M reach). The CPM ratio is in line with market standards (video 3× display). Recommendation: shift 20% of the display budget to pre-roll video to improve brand recall without raising overall CPM.
Go further with DV360
Integration, available metrics and cross-platform reporting.
Cross-platform reporting
FAQ
Frequently asked questions about DV360 reporting
How do I create an automated DV360 report?
Connect DV360 to Mindmetrics and query your data directly through the Mindy AI chat. No more configuring Looker Studio templates — the analysis is generated on demand from your real data.
Which KPIs should I track in a DV360 report?
The essential KPIs in a DV360 report are impressions, viewability rate, CPM, frequency per line item, video completion rate and brand safety score. Mindy analyses them all at once.
How do I analyse a DV360 programmatic campaign's performance?
DV360 analysis runs through insertion order, line item and creative. Mindy breaks performance down automatically at each level and flags the line items over- or under-performing against your CPM and viewability targets.
How do I export DV360 data to a dashboard?
With Mindmetrics, manual exports are no longer necessary. Your DV360 data syncs automatically. Query it through the AI chat or share a report by link, without touching Offline Reporting CSVs.
How do I connect DV360 to Looker Studio or an AI dashboard?
Mindmetrics connects natively to DV360 via API. Unlike Looker Studio, which requires technical configuration, Mindmetrics is up and running in 2 minutes with a direct conversational interface.
What's the difference between DV360 and Google Ads in reporting?
Google Ads covers Search, Shopping and direct Display; DV360 is the programmatic platform for display, video and audio via RTB. Mindy can cross-reference both in a single chat for a complete paid media view.
How do I track impressions, viewability and CPM in DV360?
These three metrics are the pillars of programmatic reporting. Mindy tracks them by line item, format and placement, and alerts you when viewability falls below your target threshold or CPM breaches your caps.
How do I compare DV360 and Search Ads 360 in the same report?
Mindy natively cross-references DV360 and SA360 in a single chat. Compare display vs search costs, programmatic reach vs search intent, and display ROAS vs search ROAS without switching tools.
How do I automate DV360 programmatic reporting?
Mindmetrics syncs DV360 continuously and generates shareable summaries automatically. Set up a weekly or campaign-by-campaign view and share it by link with your clients and teams.
How do I give a client access to a DV360 report without giving them platform access?
That's one of Mindmetrics' flagship use cases: generate a DV360 report shareable by link in one click. Your client sees the metrics that matter without opening the DV360 console — zero risk, zero friction.
Ready to make your DV360 data queryable?
Connect DV360, put your first questions to Mindy, share your programmatic reports in one click. No more CSV exports.
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