What Google Ads reporting really looks like
Why reporting on Google Ads is such a chore
Columns you have to reconfigure every single session to find your metrics again — the Google Ads interface never remembers your preferences.
Custom reports that vanish or won't share cleanly — you can't send a client a view without giving them access to the account.
Zero cross-channel view: Google Ads here, Meta there, GA4 somewhere else — reconciling it all in one doc takes hours.
PMax data in a black box — no way to tell what's actually performing in your Performance Max campaigns without a detailed export.
What Mindmetrics brings to reporting
Google Ads analysed in depth, shared with ease
AI chat on your live Google Ads data
Query your Google Ads campaigns in plain language. Mindy answers with your real data, not estimates — CPA, ROAS, impression share and CTR by campaign, ad group or keyword.
ROAS/CPA/IS analysis by campaign, ad group, keyword
Break performance down at every level of the Google Ads hierarchy. Spot in seconds which ad group is dragging your CPA down or which keyword is blowing up your impression share.
PMax broken down by asset group and conversion type
A readable view of Performance Max at last. Analyse by asset group, conversion type and audience signal — without leaving for Excel or running cross-exports.
Automatic week/month/custom period comparison
Ask "compare this week vs last week" or "compare Q1 vs Q2". Mindy runs the numbers instantly and flags the variations that matter.
One-click report sharing, no account access
Generate a Google Ads report shareable by link. Your clients and managers see the key insights without account access — zero risk, zero friction.
Google Ads × GA4 × Meta Ads in a single chat
Compare costs, conversions and post-click behaviour in one conversation. Reconcile your sources of truth without juggling tabs and tools.
Mindy in action
Real reporting questions, concrete answers
The questions you actually ask about your Google Ads campaigns.
"What's my average CPA per campaign over the last 30 days?"
CPA by campaign over 30 days — Brand Search: €4.20 · Shopping: €8.90 · Display Retargeting: €12.40 · PMax Prospecting: €18.70 · Generic Search: €24.10. Generic Search is 5.7× less efficient than Brand Search — have you considered lowering its bids?
"My conversions dropped this week, where's it coming from?"
28% drop detected vs the previous week. CPC on your generic keywords rose +22% → CTR down → less qualified traffic on your landing pages. Conversion rates are holding steady. The CPC increase looks tied to rising competition in your sector.
"Compare my Google Ads vs Meta Ads ROAS over the last quarter"
Q2 2026 — Google Ads ROAS: 4.2× (€42k budget) · Meta Ads ROAS: 3.1× (€28k budget). Google outperforms on Search, Meta dominates on video retargeting (+2.1× vs Search retargeting). Recommendation: reallocate €8k from Generic Search to Meta Retargeting.
Go further with Google Ads
Integration, available metrics and cross-platform reporting.
Cross-platform reporting
FAQ
Frequently asked questions about Google Ads reporting
How do I create an automated Google Ads report?
With Mindmetrics, connect your Google Ads account in 2 minutes and put your questions straight to Mindy. No more configuring reports by hand — the AI generates the analysis on demand.
Which KPIs should I track in a Google Ads report?
The essential KPIs are ROAS (return on ad spend), CPA (cost per acquisition), CTR, impression share, average CPC and conversions by type. Mindy analyses them all at once.
How do I analyse my Google Ads campaign performance?
Effective Google Ads analysis comes down to segmentation: by campaign, by ad group, by keyword and by conversion. Mindy runs that breakdown on your real data in seconds.
How do I build a Google Ads report for a client?
Mindmetrics lets you share Google Ads reports in one click without granting account access. Your clients see the key metrics in a clear interface, without ever opening Google Ads.
What's the difference between a Google Ads report and a dashboard?
A Google Ads report is static and point-in-time; a dashboard updates automatically. With Mindmetrics you get both: real-time data you can query in plain language.
How do I export Google Ads data automatically?
Mindmetrics syncs your Google Ads data automatically, with no manual export. Query your data any time through the AI chat without opening the Google Ads interface or Excel.
How do I combine Google Ads and Google Analytics 4 in one report?
Mindy natively cross-references Google Ads and GA4 in a single chat: compare sessions, bounce rates and conversions side by side with Google Ads costs for a genuine multi-touch ROAS.
How do I track ROAS and CPA in Google Ads?
ROAS and CPA are two complementary metrics. Mindy calculates them by campaign, ad group or custom period and automatically flags gaps against your targets.
How do I automate sending a Google Ads report by email?
Mindmetrics generates reports shareable by link. Set up a weekly or monthly summary and share the link directly — your clients and managers open it without a Mindmetrics account.
How do I compare Google Ads and Meta Ads performance in one dashboard?
That's exactly what Mindy does: connect Google Ads and Meta Ads, then ask "compare my Google vs Meta CPA over 90 days". You get a comparison table in seconds to arbitrate your budget.
Ready to report on Google Ads differently?
Connect Google Ads, put your first questions to Mindy, share your insights in one click. Reporting the way it should be.
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