What your teams go through every week
Meta Ads Manager wasn't built for reporting
An Ads Manager with 200 columns — no way to know which ones actually matter for making a decision.
Meta data takes 24-72h to settle — the report you send the next morning is technically wrong and misleading.
No native alert when a campaign slips or a budget goes up in smoke — you find out too late, after the loss.
Painful CSV exports to rework in Excel for every client — a process that takes hours and has to be redone every week.
What Mindmetrics changes for Meta Ads
The right metrics, at the right time, without friction
CPM/CPC/ROAS/frequency analysis by campaign and audience
Track the metrics that genuinely matter by campaign, ad set and audience. See at a glance what's performing and what's burning your budget.
Automatic detection of creative-fatigued audiences
When frequency passes 3 and CTR starts falling, Mindy catches it automatically. No more manually watching for audience saturation signals.
Meta Ads × Google Ads comparison in a single chat
Reconcile Social and Search in one conversation. Compare CPA, ROAS and conversion volume across your Meta and Google campaigns without ever opening Excel.
Client reports shareable in one click
Generate a Meta Ads report shareable by link. Your client gets the key metrics without getting lost in Ads Manager — and without you spending two hours on slides.
Multi-touch attribution tracking (7-day click / 1-day view)
Analyse 7-day click and 1-day view conversions separately to understand the real value of your Meta campaigns. Avoid decisions made on the wrong attribution window.
Alerts on performance drop-off
Mindy watches your Meta campaigns and warns you the moment a CPM spikes, a ROAS collapses or an audience saturates. You act before the damage adds up.
Mindy in action
The real questions in Meta Ads reporting
Concrete answers, not more columns.
"What's my average frequency per campaign this month?"
Frequency this month by campaign — Prospecting Brand: 2.1 (OK) · Retargeting 30d: 4.8 (⚠️ saturating) · Lookalike 3%: 1.9 (OK) · Retargeting 7d: 6.3 (🔴 critical). The Retargeting 7d campaign is deep in creative fatigue — a visual refresh is urgent.
"My CPM jumped 40% this week on my retargeting campaign, why?"
CPM increase of +43% detected on your Retargeting 30d. Identified causes: audience size down to 180k people (too small) + summer seasonality (heightened competition). Recommendation: widen the retargeting window to 60 days and test a 1% Lookalike in parallel.
"Compare the ROAS of my Prospecting vs Retargeting campaigns over 90 days"
Over 90 days — Prospecting total: 1.8× ROAS (€65k budget) · Retargeting total: 4.2× ROAS (€22k budget). Retargeting is 2.3× more efficient but brings in few new customers. Recommendation: keep the 70/30 Prospecting/Retargeting split but test upper-funnel video to feed retargeting.
Go further with Meta Ads
Integration, available metrics and cross-platform reporting.
Cross-platform reporting
FAQ
Frequently asked questions about Meta Ads reporting
How do I create an automated Meta Ads report?
Connect your Meta Ads account to Mindmetrics in 2 minutes. Mindy syncs your data continuously and generates analysis on demand — no report configuration, no manual exports.
Which KPIs should a Facebook Ads report include?
The must-have KPIs in a Meta Ads report are CPM, CPC, CTR, ROAS, frequency per campaign, cost per result and conversion rate. Mindy analyses them all at once.
How do I analyse a Meta Ads campaign's performance?
Effective Meta Ads analysis works on three levels: campaign (objective/budget), ad set (audience/placement) and ad (creative/format). Mindy breaks those levels down automatically on your real data.
How do I export data from Meta Ads Manager?
With Mindmetrics, manual exports are no longer necessary. Your Meta Ads data syncs automatically and is available in real time through the AI chat — no more Ads Manager CSVs.
How do I build a Meta Ads report for a client?
Mindmetrics generates Meta Ads reports shareable by link in one click. Your client sees the key metrics in a clear interface without accessing your Ads Manager.
What's the difference between CPM, CPC and CPA on Meta Ads?
CPM measures the cost per 1,000 impressions (visibility), CPC the cost per click (traffic) and CPA the cost per action/conversion (business result). Mindy tracks all three and alerts you when one slips.
How do I track ROAS on Meta Ads?
Meta Ads ROAS depends on the attribution model you choose (7-day click / 1-day view by default). Mindy analyses ROAS by campaign and by period and helps you compare different attribution windows.
How do I compare Meta Ads and Google Ads in the same report?
Mindy natively cross-references Meta Ads and Google Ads in a single chat. Ask "compare my Meta vs Google CPA over 90 days" and get a comparison table with a budget arbitration recommendation.
How do I interpret a performance drop on Meta Ads?
A Meta Ads performance drop can come from audience saturation (frequency too high), creative fatigue (falling CTR), heightened competition (rising CPM) or an audience change. Mindy pinpoints the cause by analysing those signals together.
How do I automate a weekly Meta Ads report?
Mindmetrics syncs your Meta Ads data continuously. Set up a weekly summary and share it through a permanent link — your clients and managers always see the latest data with no action from you.
Ready to turn your Meta Ads data into decisions?
Connect Meta Ads, put your first questions to Mindy, share your reports in one click. Ads Manager is over.
Get started with Mindmetrics7-day trial · Data hosted in the EU · GDPR