Microsoft Advertising reporting — the underrated channel, finally analysed

Microsoft Ads run as a copy of Google without ever looking at its own performance — Bing-specific optimisations never happen and the budget underdelivers.

No Google Ads vs Microsoft Ads comparison view in the native tools — no way to know whether Bing is over- or under-performing without exports and manual work.

Automatic import from Google Ads creates campaigns in Bing... but not reports. The structure exists; the analysis doesn't.

A different audience — older, more corporate, more desktop — that deserves its own tracking and its own benchmarks, not a straight comparison with Google.

Microsoft Ads CPC / CPA / ROAS / IS analysis by campaign

Track your Microsoft Advertising metrics with the same depth as Google Ads. CPA by ad group, ROAS by campaign type, impression share by keyword — all in one chat.

Microsoft Advertising × Google Ads comparison in a single chat

Reconcile your two Search channels in one conversation. Compare CPA, ROAS and impression share while accounting for the audience differences between Bing and Google, for a fair read.

LinkedIn Profile Targeting demographic analysis

Microsoft Ads offers targeting by LinkedIn profile (function, industry, company) that nothing else has. Mindy analyses your performance across these Bing-exclusive segments to sharpen your B2B bids.

Search vs Shopping vs Audience Network performance tracking

Break your Microsoft Ads performance down by network type. See whether your Bing Shopping budget outperforms Search, and whether the Audience Network deserves investment.

Shareable reports without Microsoft Ads Center access

Generate Microsoft Advertising reports shareable by link. Your clients see CPA, ROAS and impression share by campaign without navigating an interface they don't know.

Alerts on performance swings vs Google Ads

Mindy monitors the performance gap between your Microsoft Ads and Google Ads campaigns. The moment an abnormal delta appears, you're alerted in time to act before budget is lost.

How do I create an automated Microsoft Advertising report?

Connect Microsoft Advertising to Mindmetrics and query your data directly through Mindy. Get CPA, ROAS and impression share by campaign without manual exports from the Microsoft Ads interface.

Which KPIs should I track in a Bing Ads report?

The essential KPIs in a Microsoft Advertising report are average CPC, CPA, ROAS, impression share (IS), CTR and conversion rate. Mindy analyses them together by campaign, ad group and match type.

How do I analyse my Microsoft Ads campaign performance?

Effective Microsoft Ads analysis starts by comparing performance against the Google Ads equivalents. Mindmetrics lets you ask "compare my Bing vs Google campaigns over 30 days" directly and get a per-campaign comparison table with CPA and ROAS deltas.

How do I export Microsoft Advertising data?

With Mindmetrics, manual exports from Microsoft Ads Center become unnecessary. Your data syncs automatically and is queryable in real time through the AI chat, with no CSVs and no work inside the Bing interface.

How do I compare Microsoft Ads and Google Ads in the same report?

Mindy natively cross-references Microsoft Advertising and Google Ads in a single chat. Ask "what's my Google Ads vs Bing CPA over the last 60 days by campaign type" and get a structured comparison with an analysis of the gaps.

How do I track ROAS and CPA on Microsoft Advertising?

Microsoft Ads ROAS and CPA depend on the conversion tracking you've configured (UET tag). Mindy calculates these metrics by campaign and ad group, and alerts you if CPA passes your targets or ROAS slips.

How does reporting differ between Microsoft Ads and Google Ads?

Microsoft Ads offers the same core metrics as Google Ads but with its own specifics: LinkedIn Profile Targeting adds unique demographic dimensions (function, industry), and the Bing audience is structurally older and more corporate. Mindy puts those differences in context in its analysis.

How do I build a Bing Ads report for a client?

Mindmetrics generates Microsoft Advertising reports shareable by link in one click. Your client sees CPA, ROAS and impression share by campaign without accessing Microsoft Ads Center — and can compare directly against their Google Ads performance.

How do I automate a weekly Microsoft Advertising report?

Mindmetrics syncs Microsoft Ads continuously. Set up a weekly view with the key metrics and the Google Ads comparisons, then share it through a recurring link. Your weekly Bing report is ready with no manual work at all.

Why do my Microsoft Ads campaigns perform differently from Google Ads?

Performance gaps between Microsoft Ads and Google Ads come from several factors: a different audience (older, more desktop, more corporate), lower competition on Bing (CPCs often 20-40% cheaper), and a larger share of long-tail queries. Mindy identifies and quantifies those factors in your own data.