We know the feeling
Snapchat Ads Manager: fine for building, painful for analysing
Your Snapchat data sits in an isolated interface — impossible to compare directly against Meta or TikTok without manual exports.
Working out which audience performs best (interests, lookalike, custom) in Snapchat Ads Manager takes several clicks and real time.
Comparing your Snapchat video creative's VTR against the same creative on TikTok takes 2 exports and Excel. Every week.
Justifying the Snapchat budget to your leadership or client without clear cross-channel reporting is a difficult conversation.
Your Snapchat CPM rose this week. Seasonality? Creative fatigue? You spend 30 minutes looking.
Running Snapchat, Meta, TikTok and Google Ads across 4 separate interfaces is the norm — but it shouldn't be.
The fix
Snapchat Ads in your analytics stack, at last
Every Snapchat creative at a glance
Discover, Stories, AR Lenses, Commercials — all your creatives with their key metrics (VTR, CPM, CTR, CPA) without switching interface.
Mindy analyses Snapchat in plain language
"Which Snapchat creative has the best VTR this week?" — Mindy answers in 5 seconds with your real data. No export, no manual filtering.
Snapchat audiences decoded
Lookalike, interests, custom audiences — compare your Snapchat segments in a single chat to see what genuinely converts on your Gen Z/Millennial target.
Creative fatigue and CPM detection
Mindmetrics watches your Snapchat frequency and CPM. It warns you before performance drops, so you refresh creatives at the right moment.
Snapchat in your full social mix
Compare Snapchat against Meta and TikTok in one view. Arbitrate budget across the three platforms on real data, not hunches.
Snapchat reporting in seconds
Generate a complete Snapchat report — or one consolidated with your other channels — in seconds. What took 2 hours in Excel now takes one message to Mindy.
Product proof
Your Snapchat Ads dashboard, the Mindmetrics way
All your Snapchat Ads data in one view, analysed by Mindy in real time.
Real Mindmetrics interface · Live Snapchat Ads data · Mindy AI built in
Mindy in action
Ask it any Snapchat question
Real data, real answers, in seconds.
"Which Snapchat creative performed best this week on VTR and CPA?"
Top 3 Snapchat creatives over 7 days: video Story "summer 2026": 68% VTR · €8.40 CPA. Discover "flash sale": 52% VTR · €11.20 CPA. AR Lens "try-on": 81% VTR · €14.60 CPA. I'd recommend scaling the video Story — best VTR/CPA ratio.
"Compare my Snapchat vs Meta Ads CPM over the last 30 days"
Snapchat CPM: €6.80 · Meta CPM: €11.40. Snapchat is 40% cheaper per impression. That said, Meta's post-click conversion rate is 1.8× higher. Snap is stronger on awareness, Meta on performance.
"Is my Snapchat Lookalike 18-25 audience outperforming my Fashion interests?"
Lookalike 18-25: €9.20 CPA · 3.4× ROAS. Fashion Interests: €16.80 CPA · 1.9× ROAS. The Lookalike is well ahead. I'd recommend cutting the Fashion Interests budget by 60% and shifting it to the Lookalike.
Multi-source
Snapchat is best analysed alongside its neighbours
Cross Snapchat with your other channels for insights you can't get in a silo.
Snapchat × Meta Ads
Compare your Snapchat and Instagram Stories/Reels video performance in a single chat. Arbitrate your social video budget with real data.
Snapchat × TikTok Ads
Gen Z on Snapchat or TikTok? Compare CPM, VTR and CPA across both platforms to allocate your young-audience budget intelligently.
Snapchat × GA4
Measure Snapchat's real impact on your site traffic and conversions through GA4. See Snapchat within your full media mix.
All Mindmetrics sources
SECURITY & CONFIDENTIALITY
Snapchat Ads MCP — your ad data is not a free resource
Connecting your ad accounts to a public AI through MCP exposes your data, breaches the platforms' terms of service and risks getting your accounts suspended.
Your data travels through servers in the United States
Terms of service: your data may be used to train public models
Risk of ad account suspension (breach of platform terms)
Hallucinations and generic answers with no business context
No data isolation between clients
No guaranteed GDPR compliance
A dedicated AI instance per project and per client — fully sealed off
Servers hosted in Europe — GDPR compliance by design
Official connectors certified by each platform (no third-party MCP)
No data ever used to train public models — never
Precise answers grounded in your campaigns' real history
Official Google Ads / Meta Ads / DV360 APIs — no ban risk
How it works
Up and running in under an hour
Connect Snapchat Ads and your other sources in 30 minutes
A secure OAuth authentication and your data starts flowing immediately. More than 30 sources available straight from the interface.
See everything in one unified dashboard
All your advertising data in a single place. Compare, cross-reference, filter — without juggling interfaces.
AI analyses your data and catches the anomalies
Mindy watches your campaigns 24/7, spots anomalies in real time and answers any question you have in seconds.
They trust Mindmetrics
What they say
“Mindmetrics is a key partner that has made us more precise. It's a tool that combines reliability and simplicity to turn our data into real decision-making levers.”
Robin S.
Head of Delivery · PumpUp
“We're delighted to use Mindmetrics day to day for real-time data tracking and for the sharp dashboards we share with our clients. The tool saves us an enormous amount of reporting time and the support team is fast and genuinely good!”
Samuel S.
CEO · Blinked
Data hosted in Europe
EU infrastructure · GDPR
Dedicated private instance
Complete data isolation
99.9% uptime
Guaranteed SLA
FAQ
Frequently asked questions
Ready to analyse Snapchat Ads differently?
Connect your Snapchat Ads account in 2 minutes. First insight with Mindy right after.
7-day trial · Data hosted in the EU · GDPR · Cancel any time