6 templates. Ready to use.
Turn on what matters to you. Every template comes pre-configured with thresholds based on industry best practices.
Brand CPC above threshold
Detects when your brand CPC exceeds your historical baseline. A classic signal: a competitor has moved in on your keywords.
ROAS in free fall
Get alerted the moment ROAS drops below your target or falls sharply over a short window.
Budget spent before 6pm
Your budget runs dry before the end of the day. You lose evening impressions, often the most profitable ones.
Abnormally low CTR
A plunging CTR often signals declining relevance or a poorly positioned ad.
Conversion volume dropping
Fewer conversions than usual? Broken tracking, a faulty landing page, or a CPC that's too high.
Anomaly over a rolling window
Statistical detection: any metric that falls outside its normal range over 3 consecutive days.
The algorithm learns your baseline. And adapts.
Over 30 days of history, Mindmetrics computes your normal levels by metric, by platform and by period. Thresholds adjust automatically — including for Black Friday or seasonal periods.
- Learning over a rolling 30-day window
- Accounts for seasonality
- Dynamic thresholds by metric and by platform
- No configuration required
SEASONAL ADAPTATION
Normal period
30-day baseline
Winter sales
Threshold adjusted +50%
Black Friday
Threshold adjusted +108%
Templates or auto mode? Both.
Combine them to fit your needs — templates for the rules you know, auto mode to catch everything without a second thought.
Predefined templates
When you know what you're watching
- Ready in one click
- Proven business thresholds
- Transparent and predictable
- Ideal for critical KPIs
Automatic mode
When you don't want to miss a thing
- Catches what you'd never have thought to monitor
- Adapts to your cycles and seasonality
- Reduces false positives over time
- Ideal as a safety net