6 templates. Ready to use.
Turn on what matters to you. Every template comes pre-configured with thresholds based on industry best practices.
Brand CPC above threshold
Detects when your brand CPC exceeds your historical baseline. A classic signal: a competitor has moved in on your keywords.
ROAS in free fall
Get alerted the moment ROAS drops below your target or falls sharply over a short window.
Budget spent before 6pm
Your budget runs dry before the end of the day. You lose evening impressions, often the most profitable ones.
Abnormally low CTR
A plunging CTR often signals declining relevance or a poorly positioned ad.
Conversion volume dropping
Fewer conversions than usual? Broken tracking, a faulty landing page, or a CPC that's too high.
Anomaly over a rolling window
Statistical detection: any metric that falls outside its normal range over 3 consecutive days.
The algorithm learns your baseline. And adapts.
Over 30 days of history, Mindmetrics computes your normal levels by metric, by platform and by period. Thresholds adjust automatically, including for Black Friday or seasonal periods.
- Learning over a rolling 30-day window
- Accounts for seasonality
- Dynamic thresholds by metric and by platform
- No configuration required
SEASONAL ADAPTATION
Normal period
30-day baseline
Winter sales
Threshold adjusted +50%
Black Friday
Threshold adjusted +108%
Templates or auto mode? Both.
Combine them to fit your needs: templates for the rules you know, auto mode to catch everything without a second thought.
Predefined templates
When you know what you're watching
- Ready in one click
- Proven business thresholds
- Transparent and predictable
- Ideal for critical KPIs
Automatic mode
When you don't want to miss a thing
- Catches what you'd never have thought to monitor
- Adapts to your cycles and seasonality
- Reduces false positives over time
- Ideal as a safety net