Cookie & Privacy Policy
Updated March 26th, 2024
This Privacy Notice outlines how Mindmetrics ("Mindmetrics", "we", "our”, “us") handle your personal data, informs you of your rights, and details how to get in touch with us. It covers our data processing activities concerning our website visitors, service users (both trial and subscribed customers), and individuals with whom we communicate.
Mindmetrics is responsible for managing your personal data as described in this notice. However, if you enter into an agreement with us, Mindmetrics becomes the data controller for the contact information you supply to us when acting as a designated contact for a company that employs Mindmetrics’ SaaS solutions.
Originating in France, serving a global customer base. This Privacy Notice is applicable wherever you are, governing the data you provide to us or that we collect about you.
We are dedicated to safeguarding your privacy and treating your personal information with respect. We encourage you to thoroughly review this notice and contact us should you have any queries. Contact information is provided at the end of this document.
Any changes to this privacy notice will be published on this page, and the updated notice becomes effective upon posting. Should you need to know which version of the privacy and cookie policy you read, you may refer to the latest update highlighted at the top of this page.
1. Cookie
1.1 What is a cookie and how do we use them for?
Cookies are tiny text documents saved on your device when you browse websites. These documents carry bits of data that an Internet server can access during subsequent visits to the same site. The utility of cookies extends to various conveniences they offer, such as saving your login credentials or preferred language.
Our websites and social media platforms leverage cookies and technologies akin to them for the purpose of site management, enhancement, user experience optimization, and to personalize advertising within our own and our affiliates' services. Through cookies, we're able to gather details on users' navigation paths to and through our sites, the timing and frequency of visits, the type of browser used, and the device's IP address.
1.2 What types of cookies do we apply and use?
Essential Cookies: These cookies are crucial for the smooth operation of our website, ensuring users enjoy a seamless experience. Importantly, these cookies do not gather information that would allow us to identify individual users.
Analytical Cookies: Utilizing these cookies aids us in enhancing our website's performance. They provide insights into various aspects of our site's usage, such as identifying the most frequented sections, tracking the navigation flow to and from our site, including the origin of your visit and the duration of your stay. Additionally, they help us understand which articles and news items capture the most interest, informing us about our audience's preferred topics.
1.3 How can you affect the use of cookies?
You have the option to modify cookie preferences in your web browser's settings. If desired, you can configure your browser to reject cookies, preventing them from being saved on your device. Be aware, however, that doing so might affect your browsing speed on our sites or restrict access to certain pages.
Regarding cookies for marketing purposes, tools are available that let you control your online advertising preferences and privacy, such as the Your Online Choices platform (https://optout.networkadvertising.org/). Through it, you can opt out of targeted advertising from either all or selected companies. Additionally, cookies can be disabled in your browser settings at any time.
Our website employs the Google Analytics service, which collects user data by placing cookies on your device. For more detailed information about how Google Analytics works and its data practices, you can visit the following link: https://marketingplatform.google.com/about/analytics/.
1.4 How long do we store the cookies?
The lifespan of cookies depends on their category. Session cookies are designed to expire once you shut your browser, disappearing after your browsing session ends. In contrast, permanent cookies come with a set expiration period, ranging from two months up to several years, depending on the specific cookie.
1.5 How do we process personal data?
We leverage the personal information gathered in our customer, supplier, and marketing databases to refine our Ideal Customer Profile (ICP) and understand our users better, aiming to enhance the experience on Mindmetrics.ai. This involves generating a unique customer identifier or file, such as a cookie, which is saved on your device. This identifier allows us or our third-party contractors to merge data generated during your use of our services, crafting a profile that outlines your activities. The goal is to understand customer behavior better, enabling targeted marketing efforts and the refinement of our services to more closely align with your preferences.
For further details on how we process personal data and your rights as an individual subject to data collection, please refer to our Privacy Policy below.
2. Privacy
2.1 Data collection
While you navigate Mindmetrics.ai, we collect and process the following information:
Your IP address;
Cookies (refer to Section 1 above, for more details);
Your interactions with the website, such as browsing and clicking patterns;
Additionally, if you opt to book a demo through our site, we will require your name, company name, phone number and email address.
This data is utilized for several purposes:
To provide the services you request;
To monitor and enhance our offerings, for instance, by optimizing our website, making it more user-friendly, and fixing errors;
To communicate with you, which may include sending marketing materials.
When you become an official user of Mindmetrics (trials and clients), we collect and process:
Your name, email, company name that you need to provide us with at the sign-up section.
Analytics on how you use Mindmetrics (browing, clicks, heatmap).
We will gather information from your Google accounts using third-party services such as the Google API. This information could include personal data. For more details on what data is collected and how it is used, please consult the Google's Privacy Policy. Should you wish to withdraw our access to your information, you can do so through the Google Security Settings.
While collecting data from your Google Ads account to use Mindmetrics services, we will need to store these data in a datawarehouse to be able to perform requests on data. This collection will include data such as clicks, impressions, conversion, etc.
2.2 How we share personal data
We do not share your personal data, never.
2.3 Rights and contact details
Under relevant data protection legislation, you hold specific rights, including the ability to access, correct, delete, or limit the processing of your personal data, object to its processing, and the right to data portability. For further insights into your rights, please here.
You can make these requests without incurring any fees. However, if a request is clearly baseless or excessive (for instance, due to its repetitive nature), Mindmetrics reserves the right to impose an administrative fee, about which you would be informed in advance.
Mindmetrics aims to respond to your inquiries within one month from the date of receipt. Requests should be directed to privacy@mindmetrics.ai
To unsubscribe from our marketing emails, you can use the opt-out link included in each email. Note that even if you choose not to receive marketing communications, you may still receive essential administrative communications from us as needed to fulfill our contractual obligations or respond to your requests.
3. Mindmetrics details
Do not hesitate to reach out if you have any questions.
Mindmetrics SAS
à l’attention du DPO
90, bis rue Fougères
35700 RENNES FRANCE E. privacy@mindmetrics.ai / contact@mindmetrics.ai
N° DPO auprès de la CNIL (https://www.cnil.fr): 145233
